The brand is expanding the best-selling line with two new skincare-infused makeup products
, were a person, it would have been able to drink legally last year. It’s two years older than Olivia Rodrigo, and just as popular on TikTok. It’s rare that a beauty product’s popularity would continue to climb decades after its inception. It’s even rarer that a formula would stay the same all these years, as the beauty industry is constantly making tweaks to legacy formulas to include new technologies and help to reclaim the products’ fame.
A first of its kind, the moisturizer-meets-primer quickly became the blueprint for skincare-infused makeup. When it launched in 2001, the brand positioned it as a skincare product first—dosed with hyaluronic acid, squalane, and shea butter, plus vitamins B, C, and E—and a makeup product second. The thick cream not only hydrates beautifully, it also primes the face and helps grip any makeup applied on top.
To expand the Face Base universe, Bobbi Brown released a priming base for the eyes in 2020, the Vitamin Enriched Eye Base, that helps concealer set like a dream. The brand also just released a skin tint and tinted powder under the Vitamin Enriched line, carrying on the original Face Base’s skincare-first ethos.
Ahead, we test out and review the new Vitamin Enriched products, and dive into what we love about the original formula.I can’t remember the first time I tried Face Base, but I was probably in high school. I rediscovered it recently and I’m totally obsessed—but only on the days I am wearing foundation or a skin tint. I think that is the key. Because it doubles as a primer, it leaves a slight tacky film on skin that feels a bit funny unless you apply makeup on top.
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