Disney theme parks’ rousing success was the bright spot during Bob Chapek’s reign, but that path just might have contributed to his ruin
and how ousted CEO Bob Chapek was viewed as a lackluster leader at the media behemoth. But if there was one bright spot during Chapek’s tenure, it was the massive financial success of Disney’s theme parks business.
As of the last quarter, revenue at the parks was at record levels and attendance was strong even with the slow return of international guests. But perhaps most important, parkgoers were spending more money per visit this year than ever before. Chapek took the helm right before the pandemic hit, and Disney had to close theme park doors. With admission revenue basically halted for months and then severely limited for even longer, Chapek quickly shifted to focusing onIn addition to his strategy charging for everything including previously free offerings at the park, Chapek also hiked prices of admission tickets multiple times during his less-than-three-year reign.
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