'I believe that the BMW brand will be a different brand when we launch the Neue Klasse,' said its top designer in the latest teaser
The comments start off pretty small and innocuous. One designer mentions that she just loves the yellow interior. Another mentions that he likes the temperature controls, and a third comments on how the interior is airy and light.Group Design. “I believe that the BMW brand will a different brand when we launch the Neue Klasse.”
It’s followed by another comment, in which a designer says that “we’re changing the heart of BMW now in such a cool way. What could be cooler?” Big words, then, from the design team.Neue Klasse will change the brand was hinted at before, with Zipse describing it as a “mega-project that spans the entire company. It is about nothing less than the future of the BMW brand.”
Indeed, the car it previews is expected to use sixth-generation batteries that deliver 30 percent longer range, 20 percent higher energy density, 30 percent quicker charging, and a major cut in CO2 emissions during the manufacturing process, perBMW has confirmed that six vehicles will be based on the Neue Klasse’s dedicated EV architecture. They are expected to debut between 2025 and 2027.
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