BMW could drop 'i' from model names going forward - Autoblog

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BMW could drop 'i' from model names going forward - Autoblog
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BMW could drop 'i' from model names going forward

BMW has used the “i” naming convention for more than 50 years, as it was originally added to denote the use of fuel injection over the earlier carbureted models. All modern combustion vehicles are fuel injected, so that much is assumed even though name has stuck around, but the shift to electrification necessitates an update. That said, the change has not been confirmed by BMW, and the forum user noted uncertainty over whether the updates will stick.

Though the move away from its long-time “i” branding would be noteworthy, BMW is not the only automaker grappling with vehicle names in the shift to electrification. Early this year, reports surfaced that

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