Blockbuster's emergence in the late 1980s fueled HBO to bet on original content, according to former HBO and Time Warner CEO Jeff Bewkes.
. What's less known is it was also the catalyst for HBO's pivot toward original programming, according to former HBO and Time Warner CEO Jeff Bewkes.
HBO, at the time led by Michael Fuchs, decided the answer was original programming. With only a few million dollars to spend, Fuchs placed two small bets on two original comedy series: "Dream On," which premiered in 1990, and "The Larry Sanders Show," which arrived in 1992. While HBO had dabbled in original content before, including launching Jim Henson's "Fraggle Rock" in 1983, "Dream On" and "Larry Sanders" were HBO's first two adult hits. Both shows lasted for six seasons and ushered in HBO's golden age of original programming, setting the stage for "Sex and The City," "Oz" and "The Sopranos," which all first aired in the late 1990s while Bewkes was HBO's CEO.
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