The rivalry between Blockbuster and Netflix continues...
is hoping to generate a bunch of new customers, along with some new revenue, by implementing a plan to make it much harder to share the company’s passwords across multiple households. After testing this plan internationally over the last year or two,here in the United States.
Based on the number of responses our article about Netflix’s plan received on social media that read something like “IF I EVER GET THIS EMAIL I AM CANCELING MY SUBSCRIPTION IMMEDIATELY,” this has not been Netflix’s most popular business decision. And some of Netflix’s current and former competitors have seized on the moment to tweak their rival.
Blockbuster Video, the former home video giant that now exists as one lone outlet in Oregon, tweeted “A friendly reminder that when you used to rent videos from us ... we didn’t care who you shared it with ... as long as you returned it on time.”Ironically, it was Netflix who essentially put Blockbuster out of business with their initial DVDs-by-mail model, which was heavily advertised with its total lack of late fees.
This is a lot of social media bluster, but it ultimately matters a lot less than the bottom line. If all the people kvetching they are going to drop Netflix actually do something about it, then maybe Netflix will pay attention. Grumpy tweets are a lot less important than thousands or millions of $8 sign-up fees from folks having to now pay to continue their access to These movies didn’t make much of an impression in theaters, but they’re now huge favorites all over the world on Netflix.
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