Attending colleges 'in the middle of nowhere' can present a struggle for Black students who need hair care products. Three HBCU alumni are bringing products like edge control and deep conditioner to remote colleges via vending machines.
Beginning Aug. 1, Olivet will be the first college campus to host a Beauty Genie vending machine, stocked with bonnets, combs and other Black hair care items.earlier this month, the company’s founders saw the opportunity in serving Black students in remote colleges, where personal care products for Black people can be hard to find.
But on campus, the Beauty Genie’s machines will include products from companies such as Luster Products, which has been Black-owned and -operated since 1957, and Mielle Organics, which has skyrocketed in popularity and was recently. It will also offer kits of paired products, like shampoo and conditioner, or a detangling brush and a comb.
Aside from the beauty products, the vending machines display short videos from professional hairstylists discussing topics on maintaining hair and the best products to use for each hair type. Managing partner Swanzetta Lewis, who is a braider and has worked in Rodgers’ salon since it opened four years ago, said the Beauty Genie team wants to give students information that they can take back and apply.
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