Black Friday crowds were bigger this year. But overall holiday sales could be muted as inflation squeezes most consumers. Meanwhile, well-off shoppers are spending freely.
Liz Mora, who came to the Glendale Galleria with her 16-year-old daughter, wasn’t convinced the Black Friday specials were actually that special.Deloitte retail consultant Summer Taylor, who monitored Friday crowds at the Galleria, said she saw healthy amounts of foot traffic comparable to pre-pandemic levels throughout the day and discounts that ranged from 20% to 80%, with the average about 25%.
“I’m looking at these $5 things for the family because we’re so broke,” Hays said, looking into the window displays. “Flannel pants — you can get all different sizes and it’s only going to cost you about $25 or $30.” Spending online is predicted to surpass $209 billion this holiday season, compared with $205 billion last year, about 2.5% growth, according to“That’s pretty remarkable, given the economic headwinds that many consumers have been facing,” Pandya said.
“We had hundreds of people in line right when we opened at 5 a.m. to get a coupon,” said J.C. Penney General Manager Brett Wolever, smiling broadly while he took in the traffic at his store. “This year definitely [feels] a little more traditional Black Friday.” Foot traffic was “significantly larger” on Black Friday compared with the previous two years because shoppers feel more comfortable in crowds,told the Associated Press at the chain’s flagship Herald Square store in Manhattan. There, discounts included 60% off fashion jewelry and 50% off select shoes.
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