Fear is a powerful motivator, but it could also be holding you back, writes SCORE's Bill Nordbrock.
I asked a successful Tucson business owner, Jennifer Philips, “If you had a 10-year-old child, and could teach them only one important lesson, what would that lesson be?” What Philips said was this:
After doing additional research, I learned nothing makes us more uncomfortable than fear. It is indeed a powerful motivator. In fact, an article in Psychology Today says it is the most powerful motivator. Evidence indicates humans are more motivated by fear than they are by pleasure. People are also reading… Fear is a powerful motivator, but it is often a negative one. Fear invokes the flight or fight response, and our first reaction is often to flee back to our comfort zone. If we do not know exactly how to get back to a comfortable place, we will follow anyone who seems to know the path. This makes us vulnerable to predatory people, and susceptible to making bad decisions.
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