Do-everything musical force lizzo proved she was no mainstream one-year wonder, with wide-ranging cultural impact and one of the summer's biggest hits. 💯 She ranks at No. 6 on Billboard’s Greatest Pop Stars of 2022 list.
Lizzo’s Watch Out for the Big Grrrls
, an unscripted reality competition series chronicling the journey to becoming one of Lizzo’s dancers, debuted on Amazon Prime — her first project under her production deal with Amazon Studios. Lizzo smartly used the launch of the show, which was met with a generally positive critical reception, to launch her proper return to the music scene.
By April, Lizzo fixed her attention squarely on music. “About Damn Time,” an uplifting disco-tinged anthem of affirmation, was released on April 15, alongside the announcement of its parent album,. With a quiet debut at No. 50, “About Damn Time” got off to a much slower start on the Hot 100 than “Rumors.” Nonetheless, Lizzo used the familiarity and bottled momentum she accrued on TikTok in 2020 to inform her aggressive promotion of the song on the platform.
In a move that shifted Lizzo’s promotional approach from that of a mid-level pop star to one that more closely mirrored a superstar’s, she tapped into how the song connected with audiences on an emotional and political level. Obviously, “About Damn Time” made people feel good, hence the cute dances that Lizzo would often stitch and repost on her official TikTok page.
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