The brand has changed several of its licensing partners, including for ready-to-wear, as it aims to enhance its positioning.
, In January 2022 Bikkembergs inked an agreement with Marche, Italy-based Rodolfo Zengarini as the footwear category was booming and in April it changed its handbag and leather goods partner from La Compagnia delle Pelli to Principe SpA aiming to strengthen the category and make a push in women’s handbags.
The new chapter comes amid global economic turmoil, especially as the brand was significantly exposed to the Russian and Ukrainian markets, operating 11 stores in the former country and generating around 15 percent of its turnover there. New markets include the Middle East and Spain, while the U.S., where the brand distributes footwear only, is the next target. “Only when you know you have prowess in all categories…it makes sense to make a further push Stateside,” he said.
Although his ambition to open a flagship in Milan is still on hold, Predonzan said more franchised units will bow in the Middle East and Russia this year.
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