Sales for Etsy creator Abby Misbin have skyrocketed since Beyoncé appeared in one of her disco-ball cowboy hats for the 'Renaissance' tour poster.
She’s among the most honored artists in Grammy history, but has never won album of the year. Racism? Sexism? Rockism? On Sunday, the Grammys are out of excuses.
But the payoff didn’t really happen until August, with the release of Beyoncé's music video teaser for her song “I’m That Girl.” Misbin’s hat appears on BeyoncéOn Friday morning, her mom called and woke her up to tell her that her Etsy business and her hat made an appearance on “Good Morning America.” Then Misbin made the 45-minute commute from her new apartment in Philadelphia to her parent’s home to get back to work in the “hat bunker.
Misbin has no plans to hire employees to help meet the production demands for the hats. She will sometimes hire friends to send out packages, or her sister, a former NASA rocket scientist, to cut up the mirror tiles. But as for the actual creation, she prefers to work alone.
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