Ben Affleck pitches Artists Equity as 'new model' to reward creators
Ben Affleck at the "The Last Duel" New York premiere on October 09, 2021 in New York. Photo: Arturo Holmes/Getty Images, an upcoming movie about the Air Jordan brand, aligns with his business's mission.The Hollywood duo are trying to change how the industry pays film crews, providing fair and equitable compensation to everyone involved while also making movies that are of high quality and have commercial appeal.
Affleck said that RedBird Capital Partners founder Gerry Cardinale, who he had met 25 years ago, was the first person he thought of when deciding to launch a new production company.
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