This Beanie Babies Documentary Exposed the Real-Life '90s Craze
“I think of the ‘90s as sort of frivolous. I think it was a very quiet, non-tumultuous time proceeding 9/11,” shares Joni Hirsch Blackman, one of the mothers profiled in Beanie Mania, a documentary focused on the frenzy that encompassed the Ty Corporation’s animal dolls, Beanie Babies. “It just seems like a very quiet time in our world where people were happy,” another documentary-profiled mother, Becky Phillips adds.
The women who catapulted the Beanie Babies to prominence are all smart women who, in step with the times, either had to give up or scale back on their careers for motherhood. There’s Mary Beth Soboloweski who was a systems engineer for IBM for ten years. She loved her job but traded a career she enjoyed for stay-at-home motherhood. Becky Phillips was a Language Arts teacher, who, as well, gave her profession to raise her children.
The mothers behind the mania became unofficial spokespeople for Ty Inc. They were constantly being interviewed about them, and Mary Beth even started a magazine dedicated to Beanie Babies–for which she was later sued by Ty Inc., claiming copyright infringement. Part of what made the story of Beanie Babies so intriguing is how there was such a popular secondhand market for them. Many individual Beanie sellers made a lot of money by supplying Beanie Babies to collectors. During the interview, a Beanie supplier, Phyllis Miceli, spoke about a story when a Marine gave her $20,000 to get Beanie Babies. She flew to Hawaii to deliver them to him in a duffle bag as if the Beanie Babies were filled with something other than plastic pellets.
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