Rowland tells PEOPLE 'beauty has always played such an integral role' in her life as she prepares to take the stage as keynote speaker at Beautycon on Sunday. The Grammy award winner will also be joined by other stars at the event including Marsai Martin, Alabama Barker, Sabrina Elba and more
The singer, 42, tells PEOPLE she's excited to be“Beauty has always played such an integral role in both my personal and professional life — and it’s been incredible to watch how the landscape has shifted and changed to be more inclusive for all,” Rowland tells PEOPLE. “I look forward to sharing the stage for Beautycon’s triumphant return in LA,” she adds.
The two-day "celebration” is taking place Sept. 16 and 17 and will include a range of opportunities to engage with celebrities, influencers and creators who encourage inclusivity and empowerment in the world of beauty, according to the press release.Rowland will be speaking to attendees on Beautycon's second day to provide "motivation" by sharing her "personal beauty diary and journey.
“Beautycon is building a safe space for open and honest conversations where individuality is not just welcomed but celebrated, which is so important to me," Rowland shares.Rowland has long been a trailblazer for inclusivity in the industry — in 2022, she partnered with Walmart for“There is beauty in getting to knowing yourself, and loving yourself, and embracing all of the qualities it is that you have to offer everyone,” she told PEOPLE at the time.
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