The purple T. rex will be the center of an animated series and product lines from the toymaker.
In this age of reboots, perhaps it was inevitable: A beloved and also reviled character getting a new look and relaunch.announced Monday that it’s relaunching the franchise built around purple dinosaur.
The relaunch will include a preschool animated series set to debut in 2024 — Barney will no longer be portrayed by a human in a T. rex costume — and a range of consumer products aimed at the under-6 set. The relaunch will also cover possible films and YouTube content; “apparel and accessories for adult fans, featuring classic Barney, are also in development,” Mattel notes.
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