Airbnb is opening up extremely limited slots at the Barbie Malibu DreamHouse to coincide with the July 21 release of the live-action movie starring Margot Robbie and Ryan Gosling.
says a concierge will show visitors around and set out meals. Following the vibe of the movie’s trailers, Airbnb has fun taking a few shots at the guy.“All stays will be free of charge — because Ken couldn’t figure out how to put a price on Barbie’s Malibu DreamHouse — after all, Ken’s thing is beach, not math!” the announcement says. Previously, a two-night stay cost $60 to celebrate the brand’s 60th anniversary.
The house will open up for booking requests July 17, but only two one-night stays will be available for up to two people each on July 21 and 22. Barbie Dreamplane tickets or other transportation must be booked and paid for by the guests. It’s not clear how Airbnb will determine who gets to stay in Ken’s space, though the listing is clear that the campaign is not a contest.
“We all have dreams, and Barbie is lucky enough to have a house full of them,” the announcement quotes Ken as saying. “But now, it’s my turn, and I can’t wait to host guests inside these one-of-a-kind — dare I say, one-of-a-Ken? — digs.”
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