Barbie doll sales are booming online as the blockbuster film barrels toward $1 billion at the box office
Two weeks after the hit summer film's release, box office sales are on"Across the board, we're seeing doll sales up 56%," said Harley Finkelstein, president of Shopify, the that powers the direct-to-consumer operation for Barbie's parent company, Mattel.
The company later clarified that the increase occurred in the overall doll category between the first and second quarters of this year. Finkelstein said beloved brands like Barbie are still resonating with shoppers who may be dialing back their spending elsewhere. "Consumers are voting with their wallets to buy from their favorite brands," he said."Those favorite brands are on Shopify."
The online sales boost reinforced comments from Mattel last week. The toymaker reported selling out of Barbie movie-related toys and products, and promised a wider selection of merchandise going into the holiday season."The success of the Barbie movie is a milestone moment for Mattel, and it really is a showcase for the cultural resonance of the brand," Mattel President and COO Richard Dickson said in an earnings call last week.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Secret Details Of Margot Robbie's Barbie Performance Revealed By DirectorGreta Gerwig celebrates the deft work that Margot Robbie put in while filming the Barbie movie, crafting a complicated character with a strong arc.
Leer más »
This Barbie Is A Gamer, And These 20 Unforgettable Barbie Video Games Will Show You WhyBarbie gamer hive, it's your time to shine.
Leer más »
The Cutest Barbie Nails for Every Kind of BarbieCutest Barbie Nails For Every Kind of Barbie
Leer más »
Barbie-coded Female Idols | allkpopWith the 'Barbie' movie out, it's been so fun seeing edits of idols as Barbie and the funny meme of '2 tickets to Barbie please,' just beca…
Leer más »
Shopify makes progress on free cash flow, but stock moves lower after earningsShopify easily topped adjusted profit expectations for its latest quarter, though its shares were headed lower in Wednesday's after-hours action.
Leer más »
Shopify revenue beats estimates on higher prices, more signupsCanada's Shopify , beat second-quarter revenue expectations on Wednesday, helped by new signups and price increases across its services.
Leer más »