‘Barbenheimer’ fallout: Warner Bros. Japan slams ‘extremely regrettable’ social media posts

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‘Barbenheimer’ fallout: Warner Bros. Japan slams ‘extremely regrettable’ social media posts
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The 'Barbenheimer' phenomenon has drawn criticism for minimizing the mass destruction caused by the atomic bombs depicted in 'Oppenheimer.'

Many of the internet mashups of the new “Barbie” and “Oppenheimer” movies released last week have made light of atomic warfare. Some mock-up film posters show Margot Robbie, who plays Barbie, and Cillian Murphy, who plays physicist J. Robert Oppenheimer, aka the “father of the atomic bomb,” posing before large explosions or nuclear mushroom clouds. And the “Barbie” movie’s official Twitter account recently commented under one of these “Barbenheimer” posts that, “It’s...

Now the American arm of Warner Bros WBD . , the film studio behind “Barbie,” is apologizing for the “extremely regrettable” post after people in Japan — including the company’s Japanese unit — criticized it for being insensitive to the mass destruction caused by atomic bombs. The “Barbenheimer” phenomenon has drawn criticism in parts of Japan for minimizing the mass destruction caused by the atomic bombs depicted in “Oppenheimer.” The U.S. dropped atomic bombs on Japanese cities Hiroshima and Nagasaki in 1945 that resulted in tens of thousands of deaths. The number of mortalities from those bombings isn’t exactly clear, but it’s estimated to range from 110,000 to 210,000, with a majority of them in Hiroshima, according to the Bulletin of the Atomic Scientists.

Warner Bros. issued an apology, and the U.S. “Barbie” movie account on X.com, formerly known as Twitter, deleted the offensive post.

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