‘Barbenheimer’ arrives as moviegoers flock to a Mattel-mushroom cloud double feature:
From left, Gabrielle Roitman, Kayla Seffing, Maddy Hiller and Casey Myer take a selfie in front of an "Oppenheimer" movie poster before they attended an advance screening of "Barbie," Thursday, July 20, 2023, at AMC The Grove 14 theaters in Los Angeles.
“I used to go to the movies a lot with my family and friends before corona happened. I’m very excited,” said Robinson. “It’ll be interesting to not leave the movie theater. Usually, it’s like bathroom and go home.” Yet in a much-divided America, “Barbenheimer” has been the great pop-culture unifier of 2023. There is harmony in contrast.
Movie theaters are catering to the “Barbenheimer” phenomenon with double feature tickets and plenty of “Barbie”-themed promotions of candy and cocktails. But most are programming their own “Barbenheimer” days. Freelance writer Kelsey Weekman called it “the closest we’ve come to“I have a friend who has outfits picked out and knows how she’s styling her hair,” Krupnick says. “There’s a level of play involved that you rarely see in more mainstream cinema.
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