Colombian label Baobab has grown 720 percent annually since its partnership with Malagon Group.
sustainability
In addition to its ability to take a custom approach to design, sales, communications, marketing, and consulting with a team over Latin America, the U.S. and Europe, Malagon Group is better known for offering emerging brands a roadmap for standing out in a crowded scenario, and building successful relationships with key U.S. retailers while trying to do the same with those in Europe.
“At the time, I didn’t have a brand that appealed to a younger audience the way Baobab did, and I knew that with some guidance and proper introduction into the U.S. market, I could get them in the stores. Isabella stood out to me as she seemed to be highly committed and motivated from the beginning, she’s a super hard-working person,” Malagon said.
Establishing partnerships with Saks Fifth Avenue, Bloomingdale’s, Intermix, LuisaViaRoma and Revolve was only one of the brand’s major steps. There also were its fashion show in Paris last June, its resort presentation in Dubai last November and its recent launch of the second exclusive bridal collection for Saks.
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