'As much as I would sometimes like to provoke a thought through my work, I would NEVER have an intention to do that with such an awful subject as child abuse that I condemn,' Demna Gvasalia said.
"I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility," Gvasalia wrote."It was inappropriate to have kids promote objects that had nothing to do with them.
Gvasalia said he needs"to learn from this" and"listen and engage with child protection organizations to know how I can contribute and help on this terrible subject." Gvasalia's apology — which did not specifically mention the photo with the court documents — came just over a week after theInitially, the brand's apology only mentioned the photos with the teddy bears, saying its"plush bear bags should not have been featured with children in this campaign." In a separate post on Instagram about two hours later, the company also apologized"for displaying unsettling documents in our campaign.
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