Aviator Nation Founder Walks Back Plans For Retail Cuts After Backlash by jemimacmcevoy
, she stressed Aviator Nation’s growing sales, which increased from $110 million in 2021 to $130 million in 2022, and new store openings in New York City and Nashville in the coming months; the company just opened a location in The Hamptons. She made no mention of any plans for impending layoffs.
“[Paige] is on vacation quite a bit,” said one store manager, also speaking on the condition of anonymity. The manager said the company’s founder has been “pretty out of the loop on what’s going on in retail stores for quite a while by choice… Recently her attention was turned back to stores and she realized we have ‘too many employees.’” The Venice Beach sales associate and a sales associate at Aviator Nation’s Austin location said they rarely see Mycoskie at their locations.
The Venice Beach sales associate also highlighted a cliquey environment at the company as well as what they said appeared to be over-the-top spending. They say Aviator Nation was flying many of their colleagues back and forth to the company’s new store in The Hamptons for the store’s May opening. “They did it in this crazy way where they fly one person there for a few days and then fly them back and then fly another person there,” said the employee.
Another speed bump at the trendy retailer: an uptick in customer complaints after the company’s Memorial Day sale, say three employees. The company was unable to facilitate the massive influx in orders that came in after the brand marked prices down by 40% and has been flooded with complaints from customers either receiving the wrong orders or still waiting for updates on orders they placed in May.
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