AvengersEndgame director Joe Russo claims the secret of Marvel's success is that the plan isn't quite as fixed as everybody seems to think.
Avengers: Endgame director Joe Russo has claimed Marvel never had a set plan for the MCU. Marvel Studios has developed a reputation for playing the long game. It all began with 2008's Iron Man when the post-credits scene clearly set the nascent shared universe on a trajectory toward 2012's The Avengers.
"The way it works at Marvel, and I'm sure at some point somebody will talk in detail about this, but part of [Marvel Studios president] Kevin [Feige]'s brilliance is that there isn’t really a plan. There's an idea, but you can't have a plan if the movie you’re making tanks. There’s no plan after that.
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