Disney is expected to snare $30 million in ticket sales globally from its theatrical re-release of 2009’s “Avatar.”
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Robbins noted that it may be important for Disney to offer a variety of screen options, including 2D on premium screens like IMAX, alongside its push for 3D. While there was a small window in the wake of"Avatar's" first release where audiences gravitated heavily towards 3D showings, that has waned in the last decade.
This won't be as much of an issue internationally, however. 3D has remained exceptionally popular in foreign markets, especially in China. And it's important to remember that"Avatar" made the bulk of its money outside of the U.S. — a whopping $2.08 billion. Generating double the amount of ticket sales internationally, compared to domestic tallies, signals that the audiences that bolster"Avatar" to the top of the box office charts will likely return for"The Way of Water."
"Impressively there is still great audience interest in the 'Avatar' franchise on the big screen," said Paul Dergarabedian, senior media analyst at Comscore."The $20.5 million earned this weekend internationally makes a strong case for the potential for a massive debut for the new film around the world in December."
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