With just over 30 hours to go before a strike deadline he set, United Auto Workers President Shawn Fain on Wednesday rolled out the latest, unprecedented twist in his unorthodox campaign to win a historic contract for nearly 150,000 workers at the Detroit Three automakers.
For the first time in the UAW's history, the union could order members at all three of Detroit's automakers -- General Motors, Ford and Stellantis NV -- to walk off the job starting after their contracts expire at 11:59 p.m. ET on Thursday, Fain said in a Facebook video address Wednesday evening.
Never before has the UAW tried rolling strikes at all three companies to win a contract, and never has it demanded as much. Fain has used charts and graphs to dissect wage and benefit offers from the automakers during his video talks - details his predecessors kept behind closed doors in the final hours of bargaining.
With the clock ticking down, Fain is running what amounts to a public auction among the companies to push each one to top the other to avoid a costly walkout. Prior UAW presidents picked just one to set a pattern for the other two., appearances on network and cable news programs and alliances with high-profile progressive politicians such as U.S. Sen. Bernie Sanders, to reframe the UAW's contract bargaining as a battle to re-set the balance of power between workers and global corporations.
In one of his early Facebook Live videos, he delivered his message wearing a black T-shirt with a quotation from U.S. civil rights leader Malcolm X on the back.
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