Balmain is landing in Aspen, Colorado, this week. And it’s not alone. The French brand is part of a growing number of fashion houses holding events and opening temporary pop-up shops in mountain resorts for the holidays.
is popping up in the Colorado ski town starting Dec. 16, at the Aspen Times Printing House at Hotel Jerome.
Inside, imagery of vintage Italian ski posters of the Dolomites will be brought to life through vignettes designed by creative duo And Or Forever, including moving images in high-definition projections and on LED screens.
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