Chevrolet’s EVs for Everyone ad starts with a woman’s voice saying, “It’s beautiful,” as she walks over to a Chevy Bolt EUV in the middle
Chevrolet’s “EVs for Everyone” ad starts with a woman’s voice saying, “It’s beautiful,” as she walks over to a Chevy Bolt EUV in the middle of a pastoral field as she gets ready for her hiking adventure, and then it promptly cuts away to a couple of men loading up a Chevy Silverado EV with what seems like items they will sell at a local farmers’ market.
The EV1 ad may have been the worst of the bunch back then. It had a woman’s craggy voice reciting a poem to creepy music while black and white silhouettes of people lay on the pavement — easily seen as the morbid results of a nuclear explosion. In short, they didn’t want to sell electric cars.
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