An unexpectedly sharp drop in subscribers has Netflix considering changes to its service that it has long resisted.
FILE- A Netflix logo is displayed on an iPhone in Philadelphia on July 17, 2017. Netflix is confronting a reckoning that will result in new barriers to prevent its video streaming services subscribers from sharing their passwords beyond their households and possibly inject ads into its programming line-up for the first time.
Netflix's customer base fell by 200,000 subscribers during the January-March quarter, the first contraction the streaming service has seen since it became available throughout most of the world other than China six years ago. The drop stemmed in part from Netflix's decision to withdraw from Russia to protest the war against Ukraine, resulting in a loss of 700,000 subscribers. Netflix projected a loss of another 2 million subscribers in the current April-June quarter.
The impact on current Netflix customers won't be clear for some time. To David Lewis in Norwalk, Connecticut, it's doesn't seem like a big deal. Lewis shares a premium plan with his three adult children and some of their friends and says they will keep it, even if they have to cut off the friends and each pay for their own accounts.
“We would keep Netflix and pay for the four in our family, even if it was more," he said."We love the service and what it offers.”by using the account of a friend or another family member, including 30 million in the U.S. and Canada."Those are over 100 million households already are choosing to view Netflix,” Netflix CEO Reed Hastings said. “We’ve just got to get paid at some degree for them.
To prod more people to pay for their own accounts, Netflix indicated it will expand a trial program it has been running in three Latin American countries — Chile, Costa Rica and Peru. In these locations, subscribers can extend service to another household for a discounted price. In Costa Rica, for instance,
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