In a WWD analysis of Yahoo Finance data, consumer-facing companies showed a pattern of stock price “overvaluation,” or where an asset trades for more than its intrinsic value. These included Allbirds, Warby Parker, and Natura & Co Holding SA.
Known for its subscription-based, eco-friendly home, personal care and cleaning products, Grove Collaborative is one of few publicly traded B Corps, alongside Allbirds and Warby Parker. Its mission is to curb plastic waste in homes with the advent of plastic-free cleaning products and personal care.
But the reality is the numbers are, in fact, stacked against them. Less than 1 percent of listed companies are B Corps, or 46 companies out of 43,248 listed companies globally, per the most recent data from B Lab and the World Bank. “A company’s financial value is always determined by its ability to generate returns,” Landesberg said. “Over the long term, businesses with stronger brands do trade at premiums — which makes sense. A strong brand is usually an indicator of understanding the times and one’s customers.” Last quarter, Grove Collaborative was able to further its value creation plan and target profitability in 2024 by managing to reduce its net loss by $77.
Therein lies the problem, according to Shahnawaz Malik, head of ESG and Sustainable Investing at the Long-Term Stock Exchange,
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