Canadian fashion retailer Ardene is adding new men’s basics and lingerie collections and debuting a back-to-school campaign, “That Ardene Energy.”
; 35 in the U.S., and 12 in the Middle East. It has between 3,500 and 4,000 employees across North America; a growing e-commerce presence, and boasts a total global square footage of about 2.25 million square feet.“It’s people. Our customers. Our employees. We listen to them. We test things out. We aren’t afraid of evolving and wanted to share that uplifting energy today in this campaign and encourage people to do the same,” she told WWD.
Also, as pandemic customers return to in-store shopping, Ardene is continuing its efforts to remain relevant, and deliver what the changing consumer wants. To that end, the retailer will have two launches after the campaign — an expansion of product in its Ardene Man collection and the unveiling of its first neutral-palette line for the in-house lingerie label Rose & Vine.“Ardene Man first launched in August 2020 and started by offering seasonal trend basics like shorts, shirts and T-shirts.
Arden Man’s next drop date for 2022 is still to be confirmed. However, Ardene has so far planned six more drops in 2023 estimated for March, April, May, June, August and September to ensure the continued growth of this segment of the market. In addition to the expansion of Man, in September Ardene’s Rose & Vine brand will introduce a collection of neutral-toned foundation intimates that mold to the body and complement any skin tone. Including four new panty styles and six new bra/bralette offerings, each is available in five neutral shades and extended sizes.