The causal dining chain will continue to shrink in 2023.
this week that the brand will open more restaurants in 2023 than it did in 2022. Still, he admitted"it's not where we want to be in the future."
To make matters worse, Moralejo said that the return on investment on new Applebee's locations was low because of elevated construction and land acquisition costs,"hampering our ability to ignite new unit growth." ROI measures the value of an investment, such as building a new restaurant location, by comparing the profits it brings in with the cost of establishing it.
Moralejo said that his past experience with restaurant brands has shown that the pace of developing new restaurants ultimately comes down to franchisees believing"there's an attractive value proposition." Moving forward, Moralejo said that his top priority is to make sure that the chain's franchisees are successful. He plans to"work closely with franchisees to create new financially attractive development opportunities for the entire Applebee's system.
In the meantime, Applebee's is trying to continue drawing in budget-sensitive customers with promotions and deals. Last month, for example, it
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Gartner Announces Gartner Supply Chain Symposium/Xpo™ 2023Gartner announces Gartner Supply Chain Symposium/Xpo™ 2023. Read the press release to learn more. GartnerSC SupplyChain CSCO
Leer más »
Happy Joe’s Pizza chain looks for restaurant locations in diverse areas of North TexasThe chain’s first minority franchisee has plans for Dallas, Arlington or Grand Prairie in 2023.
Leer más »
RW Shoe Awards 2023: Max-Cushion Training ShoesWant a plush, pillowy midsole? Or maybe you dig a firm and sturdy foam? Either way, these shoes do the most.
Leer más »
How to Stream the 2023 Billboard Women in Music Awards LiveDon’t miss sza, Lana Del Rey, JYPETWICE, and more at billboard’s Women in Music awards! Stream BBWomeninMusic live, read more here. 💕
Leer más »
Billboard Women In Music 2023: Stars on the Red CarpetTWICE, Heidi Klum, Erika Jayne and more celebrities attended the event at L.A.’s. YouTube Theater.
Leer más »