The standard iPhone 14 models look similar to the iPhone 13 from last year, but with a twist: Apple has dropped the mini version and added a model with a larger, 6.7-inch display.
“We’re constantly challenging ourselves to raise the bar and make it better,” Chief Executive Officer Tim Cook said during the presentation.
The iPhone 14 Pro gets a new display with thinner bezels and more active area. The screen is also brighter, at 1600 nits, the same level of brightness of the Pro Display XDR.The Cupertino company unveiled a new line of smartwatches that includes a bigger, more rugged model called Ultra, aiming to attract hikers, long-distance runners and other serious athletes.
The Apple Watch Ultra is part of a next-generation line of devices that will add body-temperature tracking, crash detection and the new lower-power mode. The standard model in the line, known as Series 8, will starts at $399, with a cellular version costing $499. The temperature-tracking feature will help women monitor their ovulation and other health issues, Apple said.
The Apple Watch has become an increasingly more important part of the tech giant’s business, accounting for a large portion of its Wearables, Home and Accessories segment, which generated about $8 billion last quarter. The Apple Watch is tied to the iPhone, meaning the product helps push users to buy newer smartphone models and benefits Apple beyond just the price of the smartwatch’s hardware.
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