Apple reportedly tested search ads in Maps in bid to expand advertising business
, the company has conducted internal tests of a version of Maps that features search ads. Apple already employs similar advertisements within the App Store.
Developers can pay the company to get their software to show up at the top of the search results page when you input specific terms. Gurman suggests search ads in Maps would work in much the same way. For instance, a Japanese restaurant could pay Apple for their business to show up higher in local listings when people use search terms like “sushi.” Gurman believes Apple could implement similar ads in its Podcasts and Books apps.
Gurman attributes the potential push to Todd Teresi, the vice president in charge of the company’s advertising division. Teresi recently began reporting directly to services chief Eddy Cue and has reportedly talked of greatly expanding his team’s impact. The division generates about $4 billion in annual revenue. Teresi’s ambition is to increase that number to the double digits. That would require a significant expansion of Apple’s current advertising efforts.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
This is why Apple held up Telegram's App Store update for two weeksApple held up messaging app Telegram's update for two weeks before blocking an animated emoji feature called Telemoji.
Leer más »
Apple Reportedly Plans to Put Ads in More Apps on Your iPhoneApple is reportedly planning to put ads in more apps on iPhones in an expansion of its advertising business.
Leer más »
Markets Daily Crypto Roundup: The Meme Economy (Live from Consensus 2022) on Apple PodcastsMemes. They’re everywhere and impact all aspects of our lives. thegoddisk joined CoinDesk’s davidzmorris at Consensus2022 to explain how he and memeintagency cracked the “Meme Economy.” Listen to the conversation:
Leer más »
With iPhone 14 coming soon, Apple changes the focus of its television advertisingICYMI: With the iPhone 14 series about a month away from being unveiled, Apple decides to advertise its One services bundle.
Leer más »
Google pleads its case to Apple to switch from SMS to RCS textsRCS is supposed to be the successor to SMS. How does this messaging protocol work? And how is it different from the iMessage protocol?
Leer más »