Apple's foray into live sports took a big step forward Tuesday.
Apple and Major League Soccer have announced a 10-year partnership on a streaming service that will allow fans to watch every game without local blackouts or restrictions. The service will be available exclusively through the Apple TV app beginning next year.
MLS Commissioner Don Garber said Apple is not paying a rights fee but rather a minimum guarantee against revenues that will be generated with both selling subscriptions.People with knowledge of the deal told The Associated Press that the minimum guarantee is worth $250 million per year. The people spoke on condition of anonymity because they aren't at liberty to publicly discuss financial matters.The details of the streaming service will be announced in the coming months.
Currently, most MLS out-of-market games are streamed on ESPN+, but there are blackout restrictions due to some local rights agreements. The league's deals with Fox Sports and ESPN expire at the end of the year. ESPN has carried games since the league began in 1996 and Fox since 2014. Garber is hoping the league can reach a deal with a broadcast partner.Streaming is already built into soccer fans' DNA.
Apple will also partner with MLS on presentation of the matches as the league takes over production. This is another step forward for the league, but is similar to the way European soccer leagues do business. All matches will be called in English and Spanish while those involving Canadian clubs will also be available in French.
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