Apple is using its reputation for protecting privacy to invade your privacy.
AdvertisementBut having a pro-privacy brand doesn’t eradicate real privacy questions. If the company is collecting deeply invasive data in the first place, then corporate goodwill is the only thing preventing abuse—and corporate goodwill, whether Apple’s or that of any other company, can only go so far.
Smart watches and menstrual cycles are hardly the first time this problem has arisen. In April 2021, Apple released the AirTag, a portable location tracker that it“helps keep track of and find the items that matter most with Apple’s Find My app.” The company put the product’s privacy and security features front and center.
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