Apple didn't mention the metaverse once
makes it a developer rather than a consumer toy, one that will spark a wave of experimentation once it becomes available next year.
And Apple's language around"spatial computing" feels more like the firm wants to talk about a device that retains some rooting in the real world, versus a wholly digital alternative reality. As a hardware firm, Apple's pitch is a little more convincing than Meta's, positioning the Vision Pro headset as a kind of natural successor or companion to the iPhone, iPad, Apple Watch, or Mac.
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