Apple Has No Easy Road Out of China

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Apple Has No Easy Road Out of China
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Substantially all of Apple’s products are manufactured in China. That reliance has grown more tenuous as tensions have risen between China and the U.S.

that investors were counting on to help prop up iPhone revenue in the December quarter.

Apple has been selling Pro versions of each year’s iPhone family for the past three years, using enhancements such as a more powerful camera and premium materials to command a higher price point for Pro devices compared with each year’s mainline release. That gap is even greater this year as only the iPhone 14 Pro models got Apple’s latest in-house processor while the iPhone 14 and 14 Plus devices are using last year’s A15 chip.

Analysts largely say that most prospective buyers of the iPhone 14 Pro models will wait out the delays. Even that would likely push some iPhone revenue into the March quarter. But in a Nov. 23 report, Shannon Cross of Credit Suisse said, “We see increasing risk that demand will shift to iPhone 14/14 Plus for consumers that are in need of a new phone or wanting to purchase holiday gifts instead of IOUs.

Wall Street hasn’t yet factored in any significant shifts in product mix; the consensus estimate for iPhone revenue in the December quarter has edged down only 1% since before Apple issued its warning on Nov. 6, according to FactSet.sparked by worries of China’s unrest. The stock has outperformed its major tech peers with only an 18% drop year to date; the Nasdaq Composite Index has slid 29% in that time.furthers the questions for Apple’s long-term direction beyond just near-term iPhone sales.

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