Apple unveiled the Vision Pro headset and a number of AI-powered features yesterday, but largely ignored generative AI applications embraced by Google and Microsoft.
powered by its neural engine hardware—like call screening that transcribes the first few words of a voicemail live so you can decide whether to pick up a call—but there was no mention of generative AI during the two-hour Worldwide Developer Conference keynote address. The only thing that came close was an update to a feature in iOS 17 that suggests the next word you might want to use when typing on an iPhone keyboard.
a string of generative AI-related job ads, and a series of announcements by some of Apple’s biggest competitors.Bard for search and Workspace products Matt Turck is an investor at FirstMark Capital, a firm that invests in a number of startups using generative AI in their products. He calls the lack of generative AI talk a savvy marketing choice by Apple. Several AI-powered features got announced, but the lack of generative AI mention gave Vision Pro more of the limelight.
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