Apple is considering hiking the price of the iPhone15 Pro when it launches in the fall, despite holding the launch price steady for the last four years.
Apple is expected to manufacture a slightly smaller number of iPhone 15 handsets compared to the iPhone 14 last year, but the company is eyeing an increase in revenue when the device launches in the fall.Recommended Videos News of the possible price rise for the iPhone 15 Pro and iPhone 15 Pro Max comes via a Bloomberg report on Monday, which cited “people familiar with the matter.”
Since the rollout of the iPhone 11 Pro four years ago, Apple’s iPhone Pro and iPhone Pro Max models have retained a starting price of $999 and $1,099, respectively. Apple will likely produce around 85 million handsets this year, the sources said, which is 5 million down on Apple’s request for the iPhone 14 last year.
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