The Associated Press has announced a new AI-powered search capability for its multimedia content platform that recognizes content in photos and videos and doesn't rely on metadata.
The AI-powered search provides a new way to peruse the organization’s catalog of photos and videos. Instead of relying only on metadata, the tool understands descriptive language and produces search results based on the description a user provides.
This e-commerce interface is what non-subscribers will see when they go through AP Newsroom and purchase individual photos or videos for instant access. “This is a real sea change in finding content within our ever-expanding archives,” Paul Caluori, AP vice president of global products, says. “With easy-to-navigate self-serve licensing and pricing models, users can seamlessly license images and video, including for ad hoc usage,” AP says.
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