The artist first debuted his Reebok capsule collection in 2022.
rapper and sporting goods company will include a range of product collections and special projects, including original content creation, innovative design and activations, with the mission of enriching Reebok’s storytelling and connection with new audiences. “As a lifelong fan of Reebok, becoming part of the brand is a dream come true,” Anuel said in a press statement.
Todd Krinsky, Reebok’s CEO added: “Reebok and Anuel share a longtime mutual admiration for one another. Having the opportunity to collaborate this past season was a great indicator of what’s to come and we’re thrilled to make this partnership finally official.
Of the new contract, Anuel thanked prolific basketball player Shaquille O’Neal—and a partial owner of Reebok—for believing in him. For more information or to shop the collection, visit
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