Twitter under Elon Musk isn’t safe for brands, agency says
Omnicom Media Group is recommending its clients pause spending on Twitter, citing the ‘potential serious implications’ for advertisers on the platform since Elon Musk’s takeover late last month.
Omnicom, one of the world’s biggest ad firms, representing brands like McDonald’s, Apple, and Pepsico, is recommending clients pause spending on Twitter, according to an internal memo obtained byOmnicom Media Group is recommending clients “pause activity on Twitter in the short term,” according to a note titled “Twitter - Continued Brand Safety Concerns.” The memo cites recent events in the last few days that have “potential serious implications” for brands running ads on the platform.
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