Brendan Whitworth said the beer brand will 'continue to support the communities and organizations that we’ve supported for decades.'
after his patrons verbally harassed one another over drinking the beer.
The fallout had a significant impact on Bud Light’s position in the U.S. beer market, where it had reigned as the top-selling brand for over two decades. Bud Light sales have declined sharply amid the controversy, and the brand relinquished its leading position to Modelo . Meanwhile, the Human Rights CampaignWhen asked whether he would do the Mulvaney campaign again, Whitworth evaded a direct answer.
“There’s a big social conversation taking place right now, and big brands are right in the middle of it, and it’s not just our industry or Bud Light,” he said. “It’s happening in retail, happening in fast food.” “And so for us, what we need to understand is — deeply understand and appreciate — is the consumer and what they want, what they care about, and what they expect from big brands,” Whitworth added.Other brands, including Disney, the Los Angeles Dodgers and Target, also have faced backlash for supporting Pride events or inclusivity.
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