The 'chasm' between Bud Light and its customers will 'intensify' as long as Anheuser-Busch's CEO tries to be 'everything to everyone,' says former exec Anson Frericks.
Former Anheuser-Busch President Anson Frericks explains why he's calling for the beer company's current CEO to step down.continue to tumble, the former president of the beer’s parent company has called for the CEO to step down before the brand really sours.
Frericks, who was Anheuser-Busch’s president of sales and worked at the company for more than 10 years, claimed current CEO Brendan Whitworth missed several opportunities to steer the brand in the right direction."We're in the fourth month of this right now," Frericks noted. "This is something that should have been addressed three or four months ago by clearly coming out and saying: hey, Bud Light historically was always a brand that didn't get involved in politics.
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