WeChat owner Tencent is betting big on the app's short-video platform, described by the tech giant's founder Pony Ma as 'the hope of the company'
has tapped other entertainers too like Taiwan's Jay Chou and Irish boy band Westlife for livestreamed concerts and, according to a source, has set up a team to build a community of content creators as it seeks to challenge the dominance of ByteDance, the owner of TikTok and Douyin, and Kuaishou in the short-video business.
Two sources familiar with Tencent said the importance of Channels has been repeatedly communicated within the company. An integration would allow, for example, a podcast host to conduct an interview on Meetings and livestream it on Channels. If the host recommends a product during the chat, a link can pop up on the screen to take viewers to a Mini Program where they can buy the product using WeChat Pay.
In November, Tencent President Martin Lau said Channels' advertising revenue was on track to reach 1 billion yuan in the fourth quarter of 2022.
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