Analysis: Two groups at the forefront of the debate have tapped digital creators to aid their messaging efforts, posting about the legislation on platforms popular among younger users.
“Both sides are trying to win the inside-the-Beltway game, too, of course, but educating and mobilizing the general public is a key piece of this fight,” Lehrich said., another creator, said in an email she was asked “to use my own knowledge of monopolies and antitrust in creating the videos” but “given freedom on all content created.”
bashing the antitrust legislation. “There’s no reason that we’d want to mimic Europe [on tech rules], but apparently that’s what Amy Klobuchar sits awake at night and thinks about.” FEE did not return requests for comment on Cox’s work for NetChoice, and Cox did not return requests for comment sent via direct messages on social media Tuesday. Efforts by antitrust combatants to court influencers appear to be small in scale and dwarfed by more traditional messaging across TV and digital ads.
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