More than half of U.S. adults say it's harder to afford the holiday gifts they want to give this year.
More than half of U.S. adults say it's harder to afford the holiday gifts they want to give this year.
"I have to watch my p's and q's. But God has supplied all my needs and I'm not complaining," said Huffman, who will spend much of the season volunteering at food and clothing banks in her hometown of Greenville, Ohio. "I'm less interested in going out and trying to buy things," said Coble, of Oakboro, North Carolina."I'm not as much into it this year."
As a result, many buyers may be looking for discounts this year, and retailers are likely to respond. The average discount rate across all categories online was 31% on Thanksgiving, up from 27% last year, according to Salesforce.Tierra Tucker, a 34-year-old day care worker in Chicago, said she's been shopping since Black Friday for her twin 13-year-old daughters and has found deals on many of the gifts they're getting, including iPads, purses, clothes and bracelet-making kits.
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