The exhibitor will launch a credit card in early 2023 in its latest attempt to diversify revenue and reach out to retail investors.
“Until now, the theatrical exhibition industry is one of the few untapped major retail sectors that hasn’t offered consumers the opportunity to amplify their purchase power, accelerate their rewards, and demonstrate their loyalty through the use of a co-branded credit card,” Aaron said.
“There also is another extremely important constituency for whom we care greatly, and who will find the AMC Entertainment Visa Card to be of compelling appeal: AMC’s millions of enthusiastic and passionate shareholders. This new AMC Entertainment Visa Card was certainly designed with them in mind,” he added.
This is the latest move Aron has made to create enthusiasm around the stock, and to potentially diversify the company’s revenue stream, with some being more successful than others. In August, the company
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