New VIP+ Analysis: We still have no real idea how many people are watching Prime Video’s “Lord of the Rings” series. Amazon should fix that.
for each week of the broadcast, claiming, for instance, that 8.9 million people watched the Oct. 20 game while Nielsen counted 7.8 million. Clearly, Amazon has no problem releasing viewership numbers when it so desires.
Those series, however, were released binge-style, with their entire first seasons dropping at once, while “Rings” rolled out episodes weekly. Accounting for this difference, it’s possible “Rings” could lay claim to the title of Prime Video’s most watched series ever, at least domestically. Of course, viewing time alone does not tell the whole story. While we don’t know the exact size of Prime Video’s user base, Amazon has claimedworldwide subscribe to Amazon Prime — the membership program that includes access to Prime Video — and that 80 million U.S. subscribers have watched the service at least once in the past year, as of May 2022.
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